Digital Marketing Specialist － Travel Industry

Digital Marketing Specialist － Travel Industry
Location: Alhambra, CA (On-Site)
Company: Affordable World Tours
Salary: $60000-$80000/year

With over 45 years of experience and a commitment to delivering the best in quality and value,
Affordable World Tours offers thoughtfully curated travel experiences that combine cultural discovery,
comfort, and affordability. Our expertly planned itineraries blend iconic sights with local insight—ideal
for travelers who want the ease of a guided tour with time to explore on their own. We’re currently
looking for a talented Digital Marketing Specialist to join our dynamic team at our Alhambra
headquarters.
As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing
digital marketing strategies that increase awareness of our brand and tours, engage with potential
customers, and drive bookings. You will work closely with our operations, sales and executive teams to
optimize digital campaigns and ensure that our brand is represented effectively across all online
platforms.

Key Responsibilities:
● Digital Campaign Management: Plan, create, and execute digital marketing campaigns across
multiple channels, including social media, SEO initiatives, SEM campaigns, email marketing, paid
search, and display advertising.
● SEO & Content Optimization: Improve the company’s search engine visibility through on-page
and off-page SEO techniques, keyword research, and content optimization.
● Social Media Marketing: Develop and manage engaging content for social media platforms
(Facebook, Instagram, LinkedIn, Pinterest, etc.), including scheduling, posting, and community
engagement.
● PPC & Paid Media: Manage Google Ads, Facebook Ads, and other paid campaigns to drive
conversions and maximize ROI.
● Website & Landing Page Optimization: Work with the web development team to optimize the
website for user experience (UX) and conversions, creating landing pages that effectively
capture leads.
● Image and Video Creation: Produce and manage a library of images and videos—including
creating original video content—for use across our website and marketing platforms, ensuring
brand consistency and visual impact.
● Email Marketing: Design and implement email marketing campaigns, including newsletters, and
promotional offers.
● Trade Events: Represent the brand at key industry events and exhibitions, occasionally requiring
travel and work beyond regular office hours.
● Analytics & Reporting: Monitor and analyze campaign performance using tools like Google
Analytics, Facebook Insights, etc. Provide regular reports on KPIs such as website traffic,

conversion rates, ROI, and customer engagement.
● Influencer Partnerships: Identify and collaborate with influencers, bloggers, and travel industry
partners to expand brand reach and promote tour packages.
● Trade Partnerships: Work closely with tourism boards to develop and execute joint marketing
campaigns that drive brand visibility and engagement.
● Brand Strategy Alignment: Ensure all digital marketing activities align with the overall brand
strategy and objectives of the company.
● Market Research: Stay up to date with the latest trends in the tourism industry, digital
marketing, and customer behavior to ensure campaigns are relevant and innovative.

Requirements:
● Bachelor's degree in Marketing or a related field.
● 2-4 years of hands-on experience in digital marketing; eCommerce experience a plus.
● Experience in the leisure, travel, or tourism industry is strongly preferred.
Strong digital marketing and social media skills, including Facebook, Twitter, Instagram, Tick
Tock etc.
● Highly organized with strong attention to detail.
Proficient in Adobe Creative Suite; graphic design skills required.
● Excellent written and verbal communication skills.
● Ability to manage multiple projects and meet deadlines with minimal supervision.
● Familiar with leisure travel booking tools and platforms.
● Familiarity with designing intuitive interfaces, optimizing usability, and navigating the end-to-
end eCommerce development process.
● Knowledge of SEO, SEM, Google AdWords, Google Analytics, Paid Social, and Email Marketing.
● Google Fundamentals and Google Analytics Advanced Certification a plus.
● Ability to analyze data, implement optimization strategies, and establish best practices.
● A genuine passion for travel is a must.

Why Join Us?
● Competitive salary and comprehensive benefits package
● 401(k) with company match
● Health insurance coverage for employees
● Friendly, supportive, and collaborative work environment
● The opportunity to make a real impact and take your career to the next level
● Chance to participate in familiarization (fam) trips for travel experience and industry insight.

Applicants who meet the above requirements, please send your resume to: sam.guo@ritztours.com

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